Marketing Strategy

Most contractors who come to me with a marketing problem don’t actually have a marketing problem. They have a messaging problem. I know, I know. That doesn’t make sense. Hear me out. The ads are running. The money is going out. The leads are thin. And the instinct is to spend more on ads, try…

Here’s something that happens at almost every workshop I run with contractors. I ask the room: “How many of you have posted a video of your work on social media in the last 30 days?” Without fail, I see almost no hands go up. Then I ask: “How many of you have checked your competitor’s…