Marketing Coaching for HVAC, Plumbing, and Contractor Business Owners

You want a steady flow of quality leads. Let’s make that happen.

You built a skilled trade business. You are good at what you do. But getting a steady flow of the right jobs — at the right price — is a different problem entirely. Over the next six to twelve months, we will build a marketing plan that actually works for your business and I will coach you through every step of it.

BOOK A 15-MINUTE CALL

Answer a few quick questions and I’ll reach out to schedule your call.

Limited availability

Only 4 coaching spots available.

I limit spots so I can support clients between sessions.

BOOK A 15-MINUTE CALL

Answer a few quick questions and I’ll reach out to schedule your call.

Why Most Trade Business Owners Struggle to Get Consistent, Quality Jobs

Whether you run a plumbing company, an HVAC operation, an electrical business, a roofing crew, a landscaping service, or any other trade — you started this business to build something. Something that would give your family a good life and let you do work you are proud of. But between chasing slow seasons, fielding calls from price shoppers, and trying to figure out what is actually worth spending money on, the business side of things can grind you down. The problem is not your skills. The problem is that nobody ever built you a real marketing plan for a real trade business.

Does this sound familiar?

“I’ve tried Google ads and HomeAdvisor. I get calls, but they’re mostly price shoppers — not the jobs I actually want.”

“Word of mouth has kept me busy, but I can’t count on it forever. I need something more consistent.”

“I started this business so I could build something for my family — not to stress every slow season about where the next job is coming from.”

“Every marketing person I’ve talked to wants to sell me something. I just want someone to tell me what actually works.”

Do you run your marketing without a plan?

  • A website built years ago or still using Facebook.
  • A social post here and there.
  • Maybe some ads that never quite paid off.

It is not a lack of effort. It is a lack of direction.
Trade Marketing Blueprint coaching gives you that direction.

How the Trade Marketing Blueprint Coaching program works

This is not a course. It is not a template. It is real coaching built around your specific business, your specific goals, and the specific clients you want to attract.

Step 1 — We build your Marketing Blueprint together

We start with a focused three-hour session. We define your goals, your ideal clients, what your messaging should say, and exactly where to focus your marketing. You leave with a written Trade Marketing Blueprint — not just ideas.

Step 2 — You get a coach in your corner every month

Once the blueprint is done, the real work begins. We meet regularly to keep you on track, solve problems as they come up, and make sure you are not wasting time or money on the wrong things.

Step 3 — Start getting the clients you actually want

With a clear message, the right channels, and a plan that fits your business, you stop guessing and start growing. Better clients. More consistent revenue. A business that looks like the one you imagined when you started.

BOOK A 15-MINUTE CALL

Answer a few quick questions and I’ll reach out to schedule your call.

What We Work Through Together

The Trade Marketing Blueprint is not a course you watch and forget. Every session is built around your business, your market, and the tactics that actually apply to trades companies. Here is what we work through together.

Better qualified leads — not just more calls

  • I’ll help you attract customers who value your work.
  • Fewer time-wasting calls.
  • More jobs worth taking.

A message that makes your phone ring

  • Clarify what you do, who you serve, and why someone should choose you
  • Write simple, trade-friendly messaging for your website, ads, trucks, and phone script
  • Position your offer so you attract quality jobs, not price shoppers
  • Make your “next step” clear so people know exactly how to reach you

A written blueprint you actually own

  • A documented Trade Marketing Blueprint you can reference any time
  • Clear priorities, channels, messaging, budget, and next steps
  • A plan you can execute yourself or hand to a trusted partner
  • Updates as your business grows and your goals change

Paid lead channels (when they make sense)

  • Focus on Local Service Ads + Performance Max campaigns and if they make sense for your business.
  • How to set them up correctly
  • How to manage them so you are not paying for bad leads.

Clarity on where to spend your marketing dollars

  • Decide which channels make sense right now (and which ones to ignore)
  • Set a simple budget and priority order so you stop “trying everything”
  • Know what to track so you can tell if marketing is producing real jobs
  • Cut spend that is generating bad leads or unprofitable work

A coach in your corner every month

  • Monthly coaching to keep you on track and moving forward
  • Answers when you hit real-world problems, not “course” hypotheticals
  • Accountability so the plan gets implemented, not shelved
  • Adjustments based on what your market is telling you

Get seen by the right people

  • Show up when people in your area search for your services (local SEO fundamentals)
  • Build service area pages and site structure that help you rank and convert
  • Create a simple review system so you get more calls from the right neighborhoods
  • Get found in newer AI-driven search results when people ask “who’s the best plumber/HVAC near me?”

A plan for consistent leads year-round

  • Build a seasonal plan so slow seasons do not catch you off guard
  • Create a steady lead flow for your core services and highest-margin jobs
  • Decide what to promote when demand is high vs. when you need the phone to ring
  • Keep the plan simple enough to execute while you’re running the business

Google Business Profile optimization

  • Fully build out your GBP so it drives calls (services, categories, service areas, photos)
  • Review strategy: how to ask, when to ask, and how to respond
  • Improve “map pack” visibility for the searches that matter most
  • Reduce wasted calls by aligning GBP content with the jobs you actually want

Choose your coaching commitment

Six Months of Coaching
$300/month
  • Three-hour Marketing Blueprint session with a one-time fee of $500
  • Written blueprint delivered to you
  • Ongoing messaging and strategy guidance
  • Monthly one-on-one coaching call
  • Two 15-minute check-in calls
  • Email access between sessions
  • Total investment over six months is $2,300
BOOK A 15-MINUTE CALL
Twelve Month Coaching – Save $300
$250/month
  • Three-hour Marketing Blueprint session with a one-time fee of $500
  • Written blueprint delivered to you
  • Ongoing messaging and strategy guidance
  • Monthly one-on-one coaching call
  • Two 15-minute check-in calls
  • Unlimited email access between sessions
  • Annual marketing review and blueprint refresh
  • Total investment over twelve months is $3,500
BOOK A 15-MINUTE CALL

About Richard

Trade business owners waste a lot of money on marketing that does not work.

Hi. I’m Richard. I can actually show you how to spend your marketing dollars so that your phone rings with the right jobs — not just the cheapest calls. Let me coach you for six months or a year so you can build the business you imagined when you first picked up your tools.

I have been helping trade and service business owners, just like you, for over 15 years.

I currently have four coaching spots available.

BOOK A 15-MINUTE CALL

Frequently Asked Questions

Coaching focuses on strategy — building your plan, clarifying your message, and making sure you know exactly what to do and why. That is where I spend my time with you.

Implementation — building or rebuilding your website, managing SEO, running ads, setting up email campaigns — is beyond the scope of coaching. But I will not leave you stuck. I can certainly help with implementation or I can point you in the right direction. I work closely with the team at Engenius, a StoryBrand-certified marketing agency, and I am also happy to refer you to other solid partners depending on what you need. You will always have a clear path forward.

Ad management is beyond the scope of coaching. My role is to make sure you have the right strategy and the right message before you spend money on ads — because without those, ads rarely produce the results you are hoping for.

If paid advertising makes sense for your business, we will work through what that should look like as part of your plan. When it comes to actually running campaigns, I can certainly help with that or connect you with the right people.

I focus on owner-operated trade and home service businesses — HVAC, plumbing, electrical, roofing, landscaping, pest control, painting, general contracting, and similar businesses where the owner is hands-on and directly involved in running the company.

The coaching works best if you are already in business, you have jobs coming in, and you are serious about making your marketing more consistent and predictable. If you are brand new or looking for a quick fix, this is probably not the right fit — but I am always happy to have an honest conversation about where you are.

Good. That means you have data. Most service business owners who have tried those things without seeing results made the same mistake — they started with tactics before they had a clear strategy and a message that actually works.

SEO cannot save a website with the wrong message. Ads cannot fix an offer that is not positioned clearly. Social media cannot build trust if nobody understands what you do or why they should choose you.

We will look honestly at what you tried, what it produced, and why. Then we will build a plan that addresses the real problem, not just the symptoms. You are not starting over. You are starting smarter.

It’s time to get better customers.

Fill out the form, and I will reach out personally to schedule a quick call. We will make sure this is the right fit before you commit to anything.