The Trade Marketing Playbook: Real Marketing Advice for Trade and Home Service Business Owners
Practical marketing advice written specifically for HVAC, plumbing, electrical, roofing, landscaping, and contractor business owners. Every post covers something you can actually use — no theory, no fluff, just what works for trade businesses like yours.
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The Difference Between a Messaging Campaign and a Marketing Campaign (And Why Trades Businesses Get This Backwards)
Most contractors who come to me with a marketing problem don’t actually have a marketing problem. They have a messaging problem. I know, I know. That doesn’t make sense. Hear me out. The ads are running. The money is going out. The leads are thin. And the instinct is to spend more on ads, try…
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The One Marketing Move Most Contractors Refuse to Make (And Why It’s Costing You)
Here’s something that happens at almost every workshop I run with contractors. I ask the room: “How many of you have posted a video of your work on social media in the last 30 days?” Without fail, I see almost no hands go up. Then I ask: “How many of you have checked your competitor’s…
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Your Google Business Profile Is Either Your Best Salesperson or a Closed Door
How cool would it be to have a salesperson working 24 hours a day, seven days a week, showing up every time a homeowner in your area searched for the service you provide? No salary. No sick days. No attitude. Just your business, front and center, every time someone typed “plumber near me” or “HVAC…
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Why Your Phone Isn’t Ringing (And It’s Not Because of the Economy)
You’re doing good work. Your crew shows up on time. Your prices are fair. You’ve been in business long enough that people around Simpsonville, Pickens, Spartanburg, and, heck, even Pumpkintown know your name. So why is the phone so damn quiet? Most contractors blame it on the economy. Or slow season. Or the big national…
