Most contractors who come to me with a marketing problem don’t actually have a marketing problem. They have a messaging problem. I know, I know. That doesn’t make sense. Hear me out. The ads are running. The money is going out. The leads are thin. And the instinct is to spend more on ads, try…
Here’s something that happens at almost every workshop I run with contractors. I ask the room: “How many of you have posted a video of your work on social media in the last 30 days?” Without fail, I see almost no hands go up. Then I ask: “How many of you have checked your competitor’s…
How cool would it be to have a salesperson working 24 hours a day, seven days a week, showing up every time a homeowner in your area searched for the service you provide? No salary. No sick days. No attitude. Just your business, front and center, every time someone typed “plumber near me” or “HVAC…
You’re doing good work. Your crew shows up on time. Your prices are fair. You’ve been in business long enough that people around Simpsonville, Pickens, Spartanburg, and, heck, even Pumpkintown know your name. So why is the phone so damn quiet? Most contractors blame it on the economy. Or slow season. Or the big national…